Trick or Strategy? Embracing Counterintuitive Ideas
Market Perspective (What others are saying):
🎃 Real-World Marketing Effectiveness
Dive into real success stories that defy conventional wisdom and show how some counterintuitive teams did it. Discover how a city revitalized midweek stays with a creative campaign, yielding a whopping $48,400. Uncover the New York Jets' playbook for a 380% Instagram engagement boost, thanks to a game-changing workflow. And witness how a simple blog post tweak attracted 981% more traffic. [MECLABS]
🎃 Weird Ideas that Work (Book Recommendation)
Journey into the world of "weird ideas" and discover how they can transform your organization's innovation game. From hiring misfits to rewarding both success and failure, Sutton explores unconventional yet proven strategies for nurturing creativity, fostering innovation, and turning your workplace into a hub of bold, counterintuitive thinking. [Amazon]
"The vu ja de mentality: the ability to keep shifting opinion and perception... Many of the weird ideas in this book are about how to make the vu ja de mentality a way of life in a company. "
Rogue Perspective:
How to Deliver Marketing Value With Strategic Practicalityâ„¢
It's counterintuitive, but there is a ton of creative prowess found within constraints. Journey to the USSR, where art flourished despite rigid rules. Witness how choreographers birthed iconic dances from demanding themes. In the business realm, constraints loom large—limited staff, budget, or time. Learn how to reverse-engineer solutions, weaving strategic mastery into your limitations. Find out what Rogue thinks.
Different Ways to Get to Your Business Value
Your audience has a goal. But they also have obstacles between themselves and that goal. Fortunately, your product or service turns obstacles that look like giant boulders into tiny pebbles, right? So how do you communicate that value to your audience, in a format they want to hear?... Use the 6 worksheets found in the Rogue Value Bundle.
Rogue thinks... and does.
Isn't it time to boost your business and defend your marketing spendâ„¢?
