Navigating change is challenging, but leaders can influence its reception. Focusing on organizational buy-in helps overcome resistance. The more successful organizations address six cultural components. [HBR]
Juggling Priorities to Build Resilience
CFOs navigate growth threats with a dual strategy, toggling between offense and defense. Dive into a dynamic world where financial risk management meets future growth ambitions. For instance, 55% plan to build new businesses for added revenue, anticipating transformative changes for long-term resilience and strategic advantage. [McKinsey]
Other Interesting Finds:
New Strategy: Your Ticket to Change Management: [Gartner] 6 Strategies for Leading Through Uncertainty: [HBR]
Just 12% of surveyed CFOs report that their organizations' employees have
change management skills.
Rogue Perspective:
Digital Marketing Strategy's Internal Impact
Crafting a robust digital marketing strategy is not just about reaching external audiences; it's about solving internal challenges. That's change management. From gaining executive buy-in to reducing conflicts over data, a well-defined strategy aligns marketing goals with business objectives. By understanding the "jobs to be done" internally and externally, marketing becomes a unifying force, enhancing its value across the organization and fostering interdepartmental collaboration. Find out what Rogue thinks.
Rogue thinks... and does.
Isn't it time to boost your business and defend your marketing spend™?
