James Loomstein, Managing Partner of Rogue Marketing joins the Echojunction podcast to talk about the marketing funnel. A very important piece of the marketing process is understanding the journey a customer takes to ultimately make the sale.
In the episode, they discuss:
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• James’s interesting career to date across marketing and advertising
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• The traditional AIDA marketing funnel
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• Whether it is possible to model the buyers journey today given the range of sources if info a buyer knows taps into
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• How the buyers journey has fundamentally changed in the past 10 years
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• The increasing complexity of the CMO role today versus given the fragmentation of media
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• Marketing education today and why the 4Ps are (wrongly) no longer a major focus
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• The balance between science and art in the marketing process
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• Why the consideration phase in the buyer journey is getting longer
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• Google’s Zero Moment of Truth and the minor moments within this process
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• Content strategy, channel strategy and marketing automation
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• The importance of strategy and execution to maximise the value of marketing technology
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….and much more.
Check out the full podcast episode over on Echojunction.com | The Marketing Funnel with James Loomstein