Why You Need To Focus More On The Consideration Phase
On the way from awareness to purchase is the highly volatile — and often overlooked — consideration phase.
Special thanks to Kevin Prewett with Rising Tide Startups Podcast for allowing us to be a part of this series.
With more than 15 years experience in strategic planning, digital marketing and consumer insights, our special guest on Rising Tide Startups is James Loomstein. James is all about staying a step ahead of the digital marketing status quo. An industry veteran with leading-agency experience, he set out to build an agency that would create compelling digital experiences, deliver actionable takeaways and customize digital efforts to unique consumer bases.
FOR FUN: You can find James keepin’ it "Rogue" delivering his opinions on the latest happenings in the Dallas sports world, as an adjunct professor at Southern Methodist University Cox School of Business and as a sought-after digital marketing speaker.
On the way from awareness to purchase is the highly volatile — and often overlooked — consideration phase.
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