---
title: Convince & Convert | What Jay Z Can Teach You About Building a Brand
description:   Love him or hate him, you can’t deny that Jay Z is a super savvy businessman with a hint of swagger—maybe a bit more than a hint. (I’m in the love camp, myself.) As a musician, he boasts a record-breaking discography and sold-out tours—including a recent mega tour with wife Beyoncé, which was filmed for HBO. […]
---

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# [Convince & Convert | What Jay Z Can Teach You About Building a Brand](https://think.gorogue.net/roguethink/what-jay-z-can-teach-you-about-building-a-brand)

 Written by [Rogue Marketing](https://think.gorogue.net/roguethink/author/rogue-admin) | Aug 9, 2016 3:54:57 PM

 

Love him or hate him, you can’t deny that Jay Z is a super savvy businessman with a hint of swagger—maybe a bit more than a hint. (I’m in the *love* camp, myself.) As a musician, he boasts a record-breaking discography and sold-out tours—including a recent mega tour with wife Beyoncé, which was [filmed for HBO](http://www.hbo.com/on-the-run-tour-beyonce-and-jay-z). His entrepreneurial projects over the years have included streaming music service [Tidal](http://tidal.com/us), the 40/40 Club chain of lounges, ownership in several sports teams, the Rocawear clothing line, and much more. Forbes estimates his [net worth](http://www.forbes.com/sites/zackomalleygreenburg/2015/05/07/jay-zs-net-worth-in-2015-550-million/) this year at $550 million. “Jay Z” is a household name with what amounts to an entertainment empire.

Clearly, the man knows what he’s doing…

Read the full article over on Convince & Convert | [What Jay Z Can Teach You About Building A Brand](http://bit.ly/ConvinceandConvert_JayZBranding)

[View full post](https://think.gorogue.net/roguethink/what-jay-z-can-teach-you-about-building-a-brand)

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