---
title: "Ep. 30: Why You Should Integrate a Podcast Into Your Marketing Strategy"
description: Find out in today's episode of While You Were Working (LIVE) and learn how you can integrate podcasts into your marketing strategy.
---

[RogueThink ](https://think.gorogue.net/roguethink)

# [Ep. 30: Why You Should Integrate a Podcast Into Your Marketing Strategy](https://think.gorogue.net/roguethink/wyww-live-ep-30-how-to-integrate-a-podcast-into-your-marketing-strategy)

 Written by [Rogue Marketing](https://think.gorogue.net/roguethink/author/rogue-admin) | Jul 26, 2018 3:01:15 PM

Have you tossed around the idea of a podcast? But that’s all the further it’s gone?

More likely than not, the idea to start a podcast has come up at least once in your business or organization. It’s a hot ticket item in the world of marketing, but it’s a tactic that appears so easy to execute until you actually sit down to think about how to do it, then the idea isn’t so attractive anymore.

> “The key to podcasts though isn’t in the execution, it’s in your objective.”

In today’s episode of While You Were Working (LIVE) we interview Jerod Morris, Podcast Mentor for [The Showrunner](https://www.showrunner.fm/start-a-podcast-report/). Jerod has also published more than 1000 podcast episodes and is a die-hard Indiana University basketball fan (judge him if you will).

If you’re looking to integrate a podcast into your marketing strategy and best utilize this as a tactic to achieve a goal, then you’ll want to check out this episode.

Enjoy the episode:

 Play

### Additional Resources //

-https://www.showrunner.fm/start-a-podcast-report/

-https://www.thepodcasthost.com/planning/how-to-start-a-podcast/

-https://lifehacker.com/how-to-start-your-own-podcast-1709798447

[View full post](https://think.gorogue.net/roguethink/wyww-live-ep-30-how-to-integrate-a-podcast-into-your-marketing-strategy)

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