2 min read
Everyone knows that the key to earning and keeping clients is creating value. But how exactly do you do that? Before you can answer the question of “how,” an equally important introductory question just might be, “what is value?”
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Did your brand invest $5M plus to run a thirty second spot that would be seen by 170 million people during Super Bowl 50? Or make a major...
3 min read
It’s that time of year again—time to reflect on what worked this past year, what didn’t, and how to prepare for challenges ahead. 2016 is here, and...
3 min read
Flash back a few weeks to the 2015 State of Search Conference. Duane Forrester was giving the closing keynote, “Why You Look Forward.” The...
4 min read
Picture a race car pit crew. With mere seconds—as few as twelve—a six-person team can fuel up the car, clean the windshield and the radiator, change...
2 min read
The 2015 State of Search conference is less than two months away. Now in its fourth year, State of Search is the premiere search marketing conference...
4 min read
I am a father of small children, and this time of year can only mean one thing: new shoes, pencil cases and glue sticks, and visits with new...
4 min read
As a marketer, articulating social media’s value to your CMO and CEO can be difficult. Many top executives simply don’t “get it” or fail to see the...
5 min read
It’s Thursday morning. We’re wheels up on the way back to Dallas from Seattle. The view from seat 12D is outstanding: “extra legroom,” a...
4 min read
On Wednesday, I’ll be hosting one of MozCon’s birds-of-a-feather table discussions on the topic of growing an independent digital consulting agency....
