RogueTHINK Blog

Business marketing made bite size.

Business Growth

4 min read

Audience Building with Artificial Intelligence (AI): Is It Brilliant or Just a Stretch?

More brands are trying to let the bots do their thinking—it’s scalable, but is it costing them brand caché

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Audiences and Markets Drive Product Success – Not Ideas

Today, Andy is joined by James Loomstein, Managing Partner of Rogue Marketing, to talk about the sales funnel and how it fits into the larger...

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3 min read

How To Measure Campaign Success The Right Way

Volume. It’s how so much of life is measured. Pounds lost, time stuck in traffic, hours slept (or not), miles run, macros consumed… You get the idea.

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3 min read

Giving Up Too Soon: The Benefit of Purposeful Practice

In addition to being business marketing superheroes by day, many on the Rogue team dabble in the fine arts at night. Creative people doing creative...
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3 min read

How Rogue Thinks: Unleash the Expectations

If you were asked to name some great, iconic businesses, there are a few that almost certainly would make the list. There’s Microsoft. And Facebook....

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6 min read

How to Market to Reluctant Prospects

The line between sales and marketing is more blurred than ever. How do you talk to people you know you can help, but who are reluctant to admit that...
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6 min read

Reacting to Industry Crisis: How to Sell to a Customer Whose Revenue Dried Up

The Coronavirus Pandemic changed everything—and change brings opportunity. Here’s how Rogue helped a client in the energy industry pivot.

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8 min read

Lead Attribution with Your Customer Journey

TL;DR: If you’re an executive with a team, this 2,200-word article will help you think through strategies to improve lead attribution. Skip to the...

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