4 min read
Audience Building with Artificial Intelligence (AI): Is It Brilliant or Just a Stretch?
More brands are trying to let the bots do their thinking—it’s scalable, but is it costing them brand caché
#AudienceBuilding
Audiences and Markets Drive Product Success – Not Ideas
Today, Andy is joined by James Loomstein, Managing Partner of Rogue Marketing, to talk about the sales funnel and how it fits into the larger...
1 min read
Why You Need To Focus More On The Consideration Phase
On the way from awareness to purchase is the highly volatile — and often overlooked — consideration phase.
3 min read
Local Bank Marketing Campaign: Targeting Homeowners in the DFW Metroplex
If you want a local marketing challenge, just try being a locally owned bank.The fight for your audience’s trust is probably highest in the banking...
7 min read
University Open Enrollment Campaign: How to Increase Registrations
How can a university increase registrations in an 8-week, open-enrollment course? Rogue Marketing consulted with a prominent DFW-area university to...
4 min read
Customer Journey that Converts: What You Need to Know
Understanding the customer journey for each of your key personas is definitely the right next step. But how do you create a customer journey map that...
1 min read
While You Were Working (LIVE) Ep. 31 : What the heck is going on with the Facebook Ads platform
You JUST. MIGHT. be able to still utilize the Facebook Ad platform like a boss.
2 min read
While You Were Working (LIVE) Ep. 22: the one about growth hacking
When you hear the term ‘growth hacking’ what comes to mind?
3 min read
While You Were Working (LIVE) Ep. 21 – the one about the rise of video marketing
Is video marketing on the rise because of the available technology at our fingertips or is there another deep-seated reason?