RogueTHINK Blog

Business marketing made bite size.

#AudienceBuilding

4 min read

Audience Building with Artificial Intelligence (AI): Is It Brilliant or Just a Stretch?

More brands are trying to let the bots do their thinking—it’s scalable, but is it costing them brand caché

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Audiences and Markets Drive Product Success – Not Ideas

Today, Andy is joined by James Loomstein, Managing Partner of Rogue Marketing, to talk about the sales funnel and how it fits into the larger...

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1 min read

Why You Need To Focus More On The Consideration Phase

On the way from awareness to purchase is the highly volatile — and often overlooked — consideration phase. But smart marketers know that marketing’s...

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3 min read

Local Bank Marketing Campaign: Targeting Homeowners in the DFW Metroplex

If you want a local marketing challenge, just try being a locally owned bank.The fight for your audience’s trust is probably highest in the banking...

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7 min read

University Open Enrollment Campaign: How to Increase Registrations

How can a university increase registrations in an 8-week, open-enrollment course? Rogue Marketing consulted with a prominent DFW-area university to...

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4 min read

Customer Journey that Converts: What You Need to Know

Understanding the customer journey for each of your key personas is definitely the right next step. But how do you create a customer journey map that...
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3 min read

While You Were Working (LIVE) Ep. 21 – the one about the rise of video marketing

Is video marketing on the rise because of the available technology at our fingertips or is there another deep-seated reason?

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