4 min read
Audience Building with Artificial Intelligence (AI): Is It Brilliant or Just a Stretch?
More brands are trying to let the bots do their thinking—it’s scalable, but is it costing them brand caché
4 min read
More brands are trying to let the bots do their thinking—it’s scalable, but is it costing them brand caché
Today, Andy is joined by James Loomstein, Managing Partner of Rogue Marketing, to talk about the sales funnel and how it fits into the larger...
1 min read
On the way from awareness to purchase is the highly volatile — and often overlooked — consideration phase.
3 min read
If you want a local marketing challenge, just try being a locally owned bank.The fight for your audience’s trust is probably highest in the banking...
7 min read
How can a university increase registrations in an 8-week, open-enrollment course? Rogue Marketing consulted with a prominent DFW-area university to...
4 min read
Understanding the customer journey for each of your key personas is definitely the right next step. But how do you create a customer journey map that...
1 min read
You JUST. MIGHT. be able to still utilize the Facebook Ad platform like a boss.
2 min read
When you hear the term ‘growth hacking’ what comes to mind?
3 min read
Is video marketing on the rise because of the available technology at our fingertips or is there another deep-seated reason?