While You Were Working (LIVE) Ep. 14 – Where’s The Juicy Data
Something we talk a lot about is data. Numbers don’t lie after all, or do they? When analyzing certain metrics, it’s important to really think about...
2 min read
Rogue Marketing Jan 30, 2018 7:36:12 AM
In our While You Were Working (LIVE) episode 15 we discuss some really interesting topics surrounding the things we share in the digital space. We take a look at one company using it to their HUGE advantage for the Superbowl this Sunday, flip our way of thinking about personal data and who has the rights to it and take a look at 4 simple words that turned a company into a $600 Million company.
Here are episode 15 #WYWWLive topics:
Shut up and make a sale: The Co-Founder of The Mostly Bootstrapped RXBar Shares How He Was Able to Sell His Startup for $600 Million
Sometimes as marketers or entrepreneurs, it’s easy to get bogged down with the whatifs and the perfectionisim.
Luckily for the Founders of RXBar, four simple words created a pivotal moment for how they conducted business. The message was simple, it was to just go sell the product. So they took the time to find their core consumer base and sell to them. What this did in turn was create a very loyal fan base, brand advocates and ultimately a huge stake in the health bar market space. Ultimately leading to their $600 Million sale to Kellogg in 2017.
Bottom line, you can look to investors, research until you’re blue in the face but ultimately the consumer will dictate how your product performs.
Something we talk a lot about is data. Numbers don’t lie after all, or do they? When analyzing certain metrics, it’s important to really think about...
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