2 min read
WYWW (LIVE) Ep. 5 – Bitcoin, Experiments & Recommendations
In and of itself, keeping up with all the marketing innovations and news that impacts your business can be a full-time job.
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Business marketing made bite size.
2 min read
WYWW(Live) Ep. 4 – Marketing Innovation Doesn’t Have to be Scary
Here we are with episode 4 While You Were Working (LIVE) talking about getting the edge in today’s fast-paced world of marketing.
3 min read
The Customer Journey Map You Should Be Using
Understanding your audience—one could argue that everything a marketer does begins and ends with it. You’ve probably already tried the customer...
3 min read
Fail of the Week: Facebook Live Adds 10lbs of Missing Strategy
So you get an idea, share it with your team and everyone is so excited about it, you forget to back it up and look at what’s important- the strategy.
1 min read
WYWW (LIVE) Ep. 3 – Engineering Outcomes
In this episode, we’re discussing topics around Engineering Outcomes.
1 min read
WYWW (LIVE) Ep. 2 – Prioritization of Emerging Technologies
In this episode, we’re discussing topics around Stacks & Systems and emerging technology prioritization.
3 min read
Fail of the Week: Facebook Messenger Ads + Chat Bots
I kicked off last week riding high and practically skipping into the office.
1 min read
While You Were Working (Live) Ep. 1
Play Everyone is looking to create attention and demonstrate value. The articles I want to bring to your attention this week actually demonstrate how...
3 min read
Marketing and Technology: The Fabric of the Future?
If we weren’t completely sure before, time spent at this week’s MARTECH Boston conference confirmed it: technology is exploding and is smarter than...
3 min read
5 Reasons Popular Marketing “Strategy” Is Killing Revenue Growth
Sometimes you need to take the gloves off. To state the bold truth. And with any luck the truth will offend someone or at least create disagreement —...