3 min read
Silicon Valley’s explosive growth between 1980 and 2010 created a myth. That myth said that if you have a great idea, it would catch and spread like a virus. The “idea virus” has very specific symptoms: rampant angel funding, explosive market reach...
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5 min read
Pokémon Go seems to be everywhere, literally. This simple game has captured the worldwide attention of consumers and companies alike. Business owners...
2 min read
This week the GOP officially nominated their presidential nominee, Donald J. Trump. On Tuesday, before introducing his wife to the podium, he gave a...
4 min read
I’ve been told I’m not the easiest person to impress. Both my wife and my business partner have told me that on more than one occasion! Now I...
6 min read
The political landscape is an incredible mirror of the culture and business world you and consumers operate in today. Though you may not have...
4 min read
DEAR ROGUE: Why doesn’t our target audience like us? Please help! Dear CMO: Pause with me for a moment and think way back to your grade school days,...
3 min read
It used to be that brands were constructed on solid business and reputation. Over time and if they were strong enough, they stuck around. Brands were...
3 min read
In case you haven’t heard, one of America’s favorite summertime events is taking place… Shark Week! via GIPHY Now you might be wondering what in the...
2 min read
Yes, you heard us right. Slow Down! Time to market is critical especially when early data shows that you have a one of a kind, must-buy product or...
5 min read
There’s a chance you might faintly remember this story from history.