4 min read
I am a father of small children, and this time of year can only mean one thing: new shoes, pencil cases and glue sticks, and visits with new teachers. If you’re a parent, or a student yourself, you know what I’m talking about: It’s Back to School...
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As a marketer, articulating social media’s value to your CMO and CEO can be difficult. Many top executives simply don’t “get it” or fail to see the...
5 min read
It’s Thursday morning. We’re wheels up on the way back to Dallas from Seattle. The view from seat 12D is outstanding: “extra legroom,” a...
4 min read
On Wednesday, I’ll be hosting one of MozCon’s birds-of-a-feather table discussions on the topic of growing an independent digital consulting agency....
5 min read
Listen up. It’s about to get real. This isn’t marketing in 1992 anymore. 10,000 channels, fragmented audiences, and a 24/7 hyper-connected “help me...
3 min read
Spring 2006 and I’m fresh out of MBA school – landing my first business analyst role for a Madison Avenue advertising agency. Digital marketing and...
4 min read
Turning insights into action, communicating the value of your brand/product, testing/measuring performance.
2 min read
It’s 4:00 on a random weekday and I’m northbound 35 headed back from Austin to Dallas. Construction is brutal and I’m trucking it home from a week of...
3 min read
Too often companies end up hiring the agency that is best at writing RFPs and pitch decks instead of the one that can drive your KPIs. Since the...