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While You Were Working (LIVE) Ep. 30: Why You Should Integrate (Not Add) a Podcast Into Your Marketing Strategy

Have you tossed around the idea of a podcast? But that’s all the further it’s gone?

More likely than not, the idea to start a podcast has come up at least once in your business or organization. It’s a hot ticket item in the world of marketing, but it’s a tactic that appears so easy to execute until you actually sit down to think about how to do it, then the idea isn’t so attractive anymore.

“The key to podcasts though isn’t in the execution, it’s in your objective.”

In today’s episode of While You Were Working (LIVE) we interview Jerod Morris, Podcast Mentor for The Showrunner. Jerod has also published more than 1000 podcast episodes and is a die-hard Indiana University basketball fan (judge him if you will).

If you’re looking to integrate a podcast into your marketing strategy and best utilize this as a tactic to achieve a goal, then you’ll want to check out this episode.

Enjoy the episode:


Additional Resources //




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