4 min read
Why Your Marketing Efforts Need to Keep Up Appearances
We have written about it before. Marketing is a performance. That has served me well. Most of my life I’ve spent time performing on a stage. And I’ve...
Marketing Strategy (4)
1 min read
While You Were Working (LIVE) Ep. 30: Why You Should Integrate (Not Add) a Podcast Into Your Marketing Strategy
Have you tossed around the idea of a podcast? But that’s all the further it’s gone?
5 min read
Reimagine Your Ideal Business Results Using Creative Deconstruction
Innovation has been hailed for more than half a century as “creative destruction.”
2 min read
While You Were Working (LIVE) Ep. 19: The one about cause marketing
We hope you enjoy this week’s While You Were Working (LIVE) episode. If you’ve been tuning in for a while, you may notice that the format is a little...
FORBES: Not Your Average 2018 Marketing Predictions List
‘Tis the season. That’s right, it’s time for marketing experts and martech vendors to trot out annual predictions on tomorrow’s top digital trends,...
3 min read
Lifelong Learners Always Succeed: 26 podcasts that we learn from the most
It’s that glorious time of the year where we all begin reflecting on all that we have achieved, how much we’ve grown personally and professionally...
3 min read
While You Were Working (Live) Ep. 8 – Unexpected Things That Work
Unexpected approaches CAN generate results. With the 2017 holiday season is in full swing, the demand for marketers to produce well-performing...
FORBES: Your KPIs Are Wrong- Why Trajectory Matters More Than Results
Clicks and impressions do not solve business problems. Simply expending the time and effort to design, launch and execute a campaign and reporting...
2 min read
WYWW (LIVE) Ep. 5 – Bitcoin, Experiments & Recommendations
In and of itself, keeping up with all the marketing innovations and news that impacts your business can be a full-time job.
2 min read
WYWW(Live) Ep. 4 – Marketing Innovation Doesn’t Have to be Scary
Here we are with episode 4 While You Were Working (LIVE) talking about getting the edge in today’s fast-paced world of marketing.