1 min read
While You Were Working Ep.44: Maximizing Productivity
There’s a diminishing return on human productivity past 50 hours. So. Cut. It. Out.
Read More6 min read
How to Start “DOING” Social Media: A Kickoff Guide
You know you have an audience using social media. You know social media is a relatively inexpensive way to reach a targeted group of people. But you...
1 min read
While You Were Working Ep. 43: The Road to Relevancy
They say that traffic is light on the extra mile… Turns out it’s also pretty light on the road to relevancy.
FORBES: The Time Value Of Marketing: Why CFOs Can Become Marketing’s Best Advocate
The finance department and CFOs are getting closer and closer to the marketing department, and for once, it’s not because marketing is asking for...
1 min read
While You Were Working Ep. 42: The Four C’s of Startup Success
You know the 4 C’s of diamond quality (cut, clarity, color and carat)… but have you heard the four C’s of startup success? If you’re the kind of...
3 min read
More than a House of Cards
Tomorrow (11/2/18) marks the release of season six of the Netflix history-making show, House of Cards. Loyal fans of the show know that absolutely...
2 min read
Never, Never to the Center
We’re told that the middle is where it’s at. But is it actually effective in moving people to action?
1 min read
While You Were Working (LIVE) Ep. 41: Content as an Experience
What’s the point of producing content if no one is actually consuming it?
4 min read
Customer Journey that Converts: What You Need to Know
Understanding the customer journey for each of your key personas is definitely the right next step. But how do you create a customer journey map that...
1 min read
While You Were Working (LIVE) Ep. 40: The Power of Video with Owen Video
It’s the one year show-aversary of While You Were Working… and we’re talking video and the value of sticking with things!