6 min read
You know you have an audience using social media. You know social media is a relatively inexpensive way to reach a targeted group of people. But you don’t know how to choose the right platform, or how to make it the right platform.
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They say that traffic is light on the extra mile… Turns out it’s also pretty light on the road to relevancy.
The finance department and CFOs are getting closer and closer to the marketing department, and for once, it’s not because marketing is asking for...
1 min read
You know the 4 C’s of diamond quality (cut, clarity, color and carat)… but have you heard the four C’s of startup success? If you’re the kind of...
3 min read
Tomorrow (11/2/18) marks the release of season six of the Netflix history-making show, House of Cards. Loyal fans of the show know that absolutely...
2 min read
We’re told that the middle is where it’s at. But is it actually effective in moving people to action?
1 min read
What’s the point of producing content if no one is actually consuming it?
4 min read
Understanding the customer journey for each of your key personas is definitely the right next step. But how do you create a customer journey map that...
1 min read
It’s the one year show-aversary of While You Were Working… and we’re talking video and the value of sticking with things!
2 min read
In a political season that’s as divided as it’s ever been, questions swirl, motives are questioned and sides get taken. Crazier still, everyone...
