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While You Were Working (LIVE) Ep. 41: Content as an Experience
What’s the point of producing content if no one is actually consuming it?
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4 min read
Customer Journey that Converts: What You Need to Know
Understanding the customer journey for each of your key personas is definitely the right next step. But how do you create a customer journey map that...
1 min read
While You Were Working (LIVE) Ep. 40: The Power of Video with Owen Video
It’s the one year show-aversary of While You Were Working… and we’re talking video and the value of sticking with things!
2 min read
You Can’t Fix What You Can’t Define
In a political season that’s as divided as it’s ever been, questions swirl, motives are questioned and sides get taken. Crazier still, everyone...
1 min read
While You Were Working (LIVE) Ep. 39:What the 2019 Brand Must Do with Jared Drinkwater
It’s pretty simple really. You need three things to be a great brand.
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While You Were Working (LIVE) Ep.38: Insatiable, Consistent Marketing with Jason Falls
Can you handle the truth?
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While You Were Working (LIVE) Ep.37: The Makings of a Human Leader with Marcel Schwantes
Everyone wants to be… or at least work with… a great leader. But how do the best leaders lead with greater humanity?
1 min read
While You Were Working (LIVE) Ep. 36: Solving Problems through Design with Jonathan Rosenberg
Everyone loves great design. But what role does great design have in solving problems? If you are a business leader that seeks to visually captivate...
4 min read
The CMO Revolving Door: Why the Role is Dying… and Who’s Killing it
57% of CMOs have been in place three years or less. What’s happening, and how can marketers turn the trend around? Have you noticed the average...
4 min read
Developing a MarTech Strategy that Scales
Picture a race car pit crew. With mere seconds—as few as twelve—a six-person team can fuel up the car, clean the windshield and the radiator, change...