RogueTHINK Blog

Business marketing made bite size.

Foosball-Graphic

6 min read

How to Market to Reluctant Prospects

The line between sales and marketing is more blurred than ever. How do you talk to people you know you can help, but who are reluctant to admit that they have a challenge? What if you could do more than just walk away?

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thermostat

6 min read

Reacting to Industry Crisis: How to Sell to a Customer Whose Revenue Dried Up

The Coronavirus Pandemic changed everything—and change brings opportunity. Here’s how Rogue helped a client in the energy industry pivot.

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typewriter

4 min read

B2B Content Marketing: How to Start Quickly

Too many brands get hung up on their audience type: B2B, P2P, B2C, etc. Every brand helps a single person resolve a specific problem by providing a...

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Local Bank Marketing Campaign: Targeting Homeowners in the DFW Metroplex

3 min read

Local Bank Marketing Campaign: Targeting Homeowners in the DFW Metroplex

If you want a local marketing challenge, just try being a locally owned bank.The fight for your audience’s trust is probably highest in the banking...

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7 min read

University Open Enrollment Campaign: How to Increase Registrations

How can a university increase registrations in an 8-week, open-enrollment course? Rogue Marketing consulted with a prominent DFW-area university to...

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Lead Attribution with Your Customer Journey

8 min read

Lead Attribution with Your Customer Journey

TL;DR: If you’re an executive with a team, this 2,200-word article will help you think through strategies to improve lead attribution. Skip to the...

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Comfortable yet? Marketing changes in 2020 >>> While You Were Working 2020

2 min read

Comfortable yet? Marketing changes in 2020 >>> While You Were Working 2020

This past month, you’ve been knocking out goals…but you probably didn’t have time to read up on the latest and greatest in the marketing world. Don’t...

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Rising Tide Startups & James Loomstein - Podcast

PODCAST: Rising Tide Startups

Special thanks to Kevin Prewett with Rising Tide Startups Podcast for allowing us to be a part of this series.

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The Problem with Planning

3 min read

The Problem with Planning >>> While You Were Working in Dec 2019

This past month, you’ve been knocking out goals…but you probably didn’t have time to read up on the latest and greatest in the marketing world. Don’t...

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